EMOTE measure
the emotional impact of your visuals
before they go live.
EMOTE is an powered visual emotion intelligence platform that predicts
attention, emotion, clarity and crisis shield.
Free Test : send your visual by email
Used by designers, agencies and marketers to validate creative choices before launch.
Your visual looks good. But does it work?
- Misaligned Focus: Visual attention often lands on secondary details rather than your core sales arguments or technical proofs.
- Subjective Bias: Customer emotions and satisfaction are currently guessed based on assumptions rather than objective data.
- Information Overload: Critical messages and Calls to Action (CTA) are frequently drowned out by unnecessary visual noise.
- Reputation Risk: Visual inconsistencies or unrealistic 3D renderings can trigger a « bad buzz, » damaging your professional credibility and trust.
“Your client says ‘I don’t feel it’. EMOTE explains why.”
Case Study: IKEA
Executive Summary
This asset utilizes a memorable linguistic pun (« Rest likea pro ») to merge brand identity with a high-performance promise. While the emotional impact is high, the visual hierarchy sacrifices technical product clarity for narrative aesthetics—a critical point for « Technical Proof » type tools.
1. Attention & Saliency [8/10]
Visual Anchor: The central yellow pun (« likea ») acts as an immediate cognitive pattern interrupt.
Gaze-to-Goal: Attention captures the text, but the product (KIVIK sofa) is largely obscured, diluting the physical product proof.
Stop-the-Scroll: 9/10 (High typographic saliency).
2. Emotional Resonance [9/10]
Archetype: The Sanctuary (Comfort and acoustic isolation via the headset).
Color Psych: Forest green blanket evokes stability and regeneration, contrasting with IKEA’s « energy » yellow.
3. Cognitive Clarity [7/10]
Clarity Index: Rapid decoding of the wordplay (< 600ms).
Friction: Technical info (price, model) is undersized and lacks contrast for fluid mobile reading.
4. Crisis Shield Audit [9/10]
Linguistic Trap: Safe and creative wordplay. No negative double-entendres detected in target markets.
Verdict: GREEN (Safe). The message is universally positive and centered on domestic well-being.
5. Strategic Optimization (The EMOTE Touch)
High-Impact Fixes
- Product Heroism: Reveal more of the sofa structure to reinforce the « Configurator » aspect.
- Interactive UI: Add a « 3D View » indicator or QR code to turn passive viewing into an active sales tool.
- Tech Typo: Increase font weight for price/specs to reduce cognitive friction for mobile users.
Multi-Format Adaptation
- Mobile (9:16): Tighter crop on face and headline; place price in a floating CTA button.
- Desktop: Add a « Technical X-Ray » inset showing material composition for quality proof.
How EMOTE works
👁️ EMOTE Attention
- Heatmap Insights: Understand exactly where the human eye lands first.
- Engagement Score: Metric on how your visual cuts through the noise.
- Never miss a gaze: Optimize layouts for instant absorption.
😊 EMOTE Emotion
- Dominant Emotion Detection: Decodes subtle cues (Trust, Urgency, Joy).
- Brand Resonance Check: Ensure reinforcement of desired tone.
- Connect Deeper: Forge unconscious connections.
🔍 EMOTE Clarity
- Legibility Score: Assess contrast and font hierarchy.
- Distraction-Free Diagnostics: Identify clutter that dilutes the message.
- Simplify for Impact: Maximum cognitive ease.
🛡️ Crisis Shield: Reputational Audit
- Linguistic Trap: Double-meaning detection.
- Ideological Scan: Unintentional subtext analysis.
- Polarization: Risks of cultural appropriation or « Tone Deafness ».
Case Study: American Eagle x Sydney Sweeney
Executive Summary
This asset leverages high-intensity celebrity equity to create an immediate visual stop. However, the proximity of the wordplay to the model’s physical attributes creates a high-risk semantic ambiguity that may overshadow the product’s functional value.
1. Attention & Saliency [9/10]
Visual Anchor: Direct neutral gaze creates immediate biological « mutual gaze » response.
Gaze-to-Goal: Subject is the primary attractor; denim product is well-integrated but secondary.
Stop-the-Scroll: 9.5/10 (High A-list face recognition).
2. Emotional Resonance [8/10]
Archetype: Confidence/Defiance (Effortless Cool).
Color Psych: Cerulean/Light Blue on mid-wash denim creates monochromatic harmony, evoking trust.
3. Cognitive Clarity [7/10]
Clarity Index: High identification (< 500ms).
Friction: Text overlap on hand/leg creates minor visual tangles and legibility dips.
4. Crisis Shield Audit [4/10]
Linguistic Trap: « Great Jeans » = phonetic homonym for « Great Genes ». Direct risk of eugenic subtext.
Verdict: ORANGE (Caution). Risky double-entendre that credits DNA over product quality.
5. Strategic Optimization (The EMOTE Touch)
High-Impact Fixes
- Semantic Shift: Change to « Wear Great Jeans » to refocus on the purchase.
- Contrast Boost: Add drop shadow to text for ADA compliance.
- Eye-Line CTA: Move « Shop Now » near the subject’s gaze-path.
Multi-Format Adaptation
- Mobile (9:16): Tight crop on face. Stack text vertically.
- OOH (Billboard): Increase Brand Logo size; simplify the pun for high-speed viewing.
Why professionals use EMOTE
- Data-Driven Competitive Advantage: Transform creative intuition into measurable performance by merging neuromarketing, cognitive psychology, and visual semiotics to boost ROI and brand presence.
- Precision Attention Mapping: Decode the first 2,000 milliseconds of human focus to optimize your « Gaze-to-Goal » ratio and ensure your Hero Product or CTA is never missed.
- Stop-the-Scroll Power & Clarity: Scientifically measure your visual’s ability to interrupt passive browsing while diagnosing « Visual Noise » to reduce cognitive friction and bounce rates.
- Proprietary Crisis Shield: Protect your reputation with a unique audit that detects linguistic traps, cultural double-entendres, and ideological vulnerabilities before they can be weaponized.
- Actionable Surgical Fixes: Receive an objective roadmap with concrete, high-impact recommendations to de-risk assets and maximize conversion across Mobile, Desktop, and OOH formats.
Free Test : send your visual by email
Specialized for Your Needs
- For Marketers & Agencies: Rapidly test ad creatives and landing pages.
- For Real Estate Professionals: Optimize property photos for maximum stand-out.
- And more… If it’s visual, EMOTE can analyze it.
Case Study: Swatch Slanted Eye Campaign
Executive Summary
This advertisement uses provocative and highly tactile imagery to capture attention in a saturated digital landscape. While visual impact is undeniable, the asset presents a critical reputational risk due to gestural interpretations that may be perceived as offensive or caricatural.
1. Attention & Saliency [8/10]
Visual Anchor: The biological distortion caused by stretching the skin at the temples forces a cognitive « pattern interrupt. »
Product Focus: The bright orange watch acts as a heavy visual counterweight to the facial action.
Stop-the-Scroll: 9/10 (High sensory friction).
2. Emotional Resonance [5/10]
Archetype: Irreverence/Punk (Creative Rebel).
Color Psych: Pastel pink background softens the aggression, while orange symbolizes energy and creativity.
3. Cognitive Clarity [6/10]
Clarity Index: Moderate. The link between the gesture and product benefit is not immediately decodable.
Friction: Facial action distracts the brain from analyzing product details.
4. Crisis Shield Audit [1/10]
Gestural Trap: CRITICAL RISK. The stretching of eyes/temples is globally associated with offensive caricatures.
Polarization: High vulnerability to « tone-deafness » accusations on social media.
Verdict: RED (Immediate Danger). Reputational risk outweighs marketing benefits.
5. Strategic Optimization (The EMOTE Touch)
High-Impact Fixes
- Pivot Pose: Replace the stretching gesture with a « shielding eyes » or « hand-on-bezel » gesture to keep tactile appeal without negative connotations.
- Textual Anchoring: Add a strong headline like « Focus on the Extreme » to force a metaphorical interpretation.
- Product Scaling: Increase watch scale to refocus on technical craftsmanship.
Multi-Format Adaptation
- Mobile: Story format: The watch enters the frame first, then reveals the face.
- Desktop: Use landscape to decenter the face and place copy on the left to balance the composition.
Design better. Defend smarter. Launch with confidence.