Marketing digital Rodolphe Degandt

Rodolphe Degandt – Digital Marketing Communication 🚀

Marketing Digital Rodolphe Degandt

Looking far away in order to act as closely as possible. Share and engage team. Augmented human by digital power. Works well under pressure and multitasks in order to achieve goals to deadlines.

Core qualifications

  • Digital marketing strategy and data analysis (customer journey, persona)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  •  Understanding of the potential audience to deliver the right message during the customer journey on the right channels
    • Paid media campaign (SEA, SMA, sponsorships, Display)
    • Owned media (SEO, SMO, ASO, Advocacy, Content optimization, creation and curation)
    • Earned media (influencer relations, chatbot, online helpdesk)
  • Skills with latest digital marketing technology tools and platforms
  • Digital project management  with good attention to detail and accuracy
  • Team leader (coaching and affiliative)

3 jobs passions in one guy

1. Digital Marketing Consultant

Digital Strategy: Identifying digital business goals and KPI
• Grow brand awareness (reach and engagement)
• Increase lead generation and Online Sales
• Improve productivity

Understand the situation at hand and predicting
• Competitor, new entrants and substitutes
• Proactive et Predictive Analytics to anticipate and better solve customers’ problems: Data Management Platform (Media & CRM)
• Communicating through a crisis

Push digital boundaries to delight customer journey: digital roadmap
• Leading innovative digital projects in cooperation with BU, IT and legal.
• Target audience
• Create persona using web analytics data
• Customer journey mapping

Choose relevant channels, progressive profiling with automation on cross channels,
• Social networks (content, SMO, sponsoring) – Facebook exchange, Hootsuit
• SEO (Google Search, vocal search, mobile search) – Google Analytics
• SEA (retargeting, affiliate marketing, partnerships) – Google Adwords
• Emailing, automation campaign, behavior email
• Online events and interactive offline events
• Chatbot
• Internet of Things
• Select and optimize relevant content
• Predictive trend analysis
• Content curation
• Planning content calendar
• Make a better user experience: the right content, at the right time, through the right channel
• Website, mobile app, software (including design, content and functionality)
• Analytics, heatmap, AB Testing, survey and feedback – Lucky orange

Facilitated data interchange and best practices
• Ability to lead, mentor and coach team members whilst also working closely with outsourced tech support.
• Project manager and team player, embracing a collaborative, positive and structured way of working

 

2. Digital Marketing Trainer (le prof)

3. Blogger on IoT (night)

  • More than 400 posts published (similar to a 2500 pages book) with reviews,  tutos and answer to readers on Stylistme.com
  • 1 500 000 page views, 800 000 users per year (mid 2018 to mid 2019)

Marketing Digital Certifications

Expérience professionnelle marketing digital

  • Plus de 25 ans d’expérience, directeur d’agences bancaires, directeur marketing, consultant, formateur

Secteurs d’activité – clients – employeurs

  • banques (Caisse d’Epargne, Saccef, Bear Stearns)
  • entreprises du BTP, fédérations, énergéticiens (SynerCiel, Futura Internationale, FFB, EDF)
  • industrie (Faac)
  • startups technologiques (Rénovation Plaisir Energie, I of Me)
  • collectivités territoriales (région Poitou Charentes)
  • écoles supérieures

Formation

  • Master Marketing (Icoges)
  • Gestion de projet (Centrale Lille)
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