Rodolphe Degandt – Digital Marketing Communication 🚀

Marketing Digital Rodolphe Degandt

Looking far away in order to act as closely as possible. Share and engage team. Augmented human by digital power. Works well under pressure and multitasks in order to achieve goals to deadlines.

Core qualifications

  • Digital marketing strategy and data analysis (customer journey, persona)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  •  Understanding of the potential audience to deliver the right message during the customer journey on the right channels
    • Paid media campaign (SEA, SMA, sponsorships, Display)
    • Owned media (SEO, SMO, ASO, Advocacy, Content optimization, creation and curation)
    • Earned media (influencer relations, chatbot, online helpdesk)
  • Skills with latest digital marketing technology tools and platforms
  • Digital project management  with good attention to detail and accuracy
  • Team leader (coaching and affiliative)

Digital Marketing Consultant – OrNsoft Corporation

1 janvier 2015

Digital Marketing Consultant – OrNsoft Corporation

2015 – Present Clients: EDF Marketing Particulier, EDF Enterprise, Dekra, Futura Internationale, RPE, I of Me… Develop effective technology to improve productivity (process, software, platform, website, social network, team and client training, best practices) Proactively project management Maximizing business opportunities with ROI approach Digital Marketing Consultant – OrNsoft Corporation was last modified: février 20th,…

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Marketing & Communication Director – SynerCiel EDF

1 mars 2010

Marketing & Communication Director – SynerCiel EDF

2010-2014          Working closely with CEO and executive board, develop and manage strategic plan for network of affiliated companies engagement and loyalty. Create, manage and develop messaging and services including Intranet, website, meeting tour. Marketing & Communication Director – SynerCiel EDF was last modified: février 21st, 2018 by Rodolphe

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Digital Marketing Consultant – OrNsoft EditDream

1 janvier 2008

Digital Marketing Consultant  – OrNsoft EditDream

2008 – 2010        Conducted advanced market and competitive analyses, highlighting opportunities and trends Conducted analysis and monitoring of online KPIs Provides marketing consultancy for digital campaigns optimization Design and launch EditDream new CMS Collaborate with internal teams to create websites and optimize user experience Digital Marketing Consultant – OrNsoft EditDream was last modified: février 21st, 2018 by Rodolphe

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Digital Marketing Director – Bear Stearns Bank

3 janvier 2005

Digital Marketing Director – Bear Stearns Bank

2005 – 2008        Took full responsibility for France, translated and adapted UK offerings Brand awareness (website, newsletter, events) Manage and develop professional working relationships with broker network Digital Marketing Director – Bear Stearns Bank was last modified: février 21st, 2018 by Rodolphe

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Manager and instructor – Caisse d’Epargne

1 septembre 1992

Manager and instructor – Caisse d’Epargne

1992-2004  Bank agency manager Credit tisk trainer Design and production of training materials Manager and instructor – Caisse d’Epargne was last modified: février 21st, 2018 by Rodolphe

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Communication Manager – Faac

1 octobre 1990

Communication Manager – Faac

1990-1992          French corporate identity guidelines Brainstorm new and creative growth strategies: launching a new network of certified centers Coordinating with and managing agency partners Developing marketing materials to generate sales leads Participation with public authorities for a safety standard Communication Manager – Faac was last modified: février 21st, 2018 by Rodolphe

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More about me: Digital Marketing Consultant

Digital Strategy: Identifying digital business goals and KPI
• Grow brand awareness (reach and engagement)
• Increase lead generation and Online Sales
• Improve productivity

Understand the situation at hand and predicting
• Competitor, new entrants and substitutes
• Proactive et Predictive Analytics to anticipate and better solve customers’ problems: Data Management Platform (Media & CRM)
• Communicating through a crisis

Push digital boundaries to delight customer journey: digital roadmap
• Leading innovative digital projects in cooperation with BU, IT and legal.
• Target audience
• Create persona using web analytics data
• Customer journey mapping

Choose relevant channels, progressive profiling with automation on cross channels,
• Social networks (content, SMO, sponsoring) – Facebook exchange, Hootsuit
• SEO (Google Search, vocal search, mobile search) – Google Analytics
• SEA (retargeting, affiliate marketing, partnerships) – Google Adwords
• Emailing, automation campaign, behavior email
• Online events and interactive offline events
• Chatbot
• Internet of Things
• Select and optimize relevant content
• Predictive trend analysis
• Content curation
• Planning content calendar
• Make a better user experience: the right content, at the right time, through the right channel
• Website, mobile app, software (including design, content and functionality)
• Analytics, heatmap, AB Testing, survey and feedback – Lucky orange

Facilitated data interchange and best practices
• Ability to lead, mentor and coach team members whilst also working closely with outsourced tech support.
• Project manager and team player, embracing a collaborative, positive and structured way of working

Digital Marketing Trainer

Expérience professionnelle marketing digital

  • Plus de 25 ans d’expérience, directeur d’agences bancaires, directeur marketing, consultant, formateur

Secteurs d’activité – clients – employeurs

  • banques (Caisse d’Epargne, Saccef, Bear Stearns)
  • entreprises du BTP, fédérations, énergéticiens (SynerCiel, Futura Internationale, FFB, EDF)
  • industrie (Faac)
  • startups technologiques (Rénovation Plaisir Energie, I of Me)
  • collectivités territoriales (région Poitou Charentes)

Formation

  • Master Marketing (Icoges)
  • Gestion de projet (Centrale Lille)
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