Marketing digital Rodolphe Degandt

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Marketing Digital Rodolphe Degandt

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Rodolphe Degandt – Digital Boomer 3-en-1 🚀

Conçu en plein mai 68, j’en ai gardé certainement cet esprit de révolution permanente dans la bonne humeur. J’ai découvert l’informatique à 10 ans avec un ZX81 de Sinclair d’une incroyable capacité avec 1 Ko, suivront Atari ST, PC fait maison et depuis 10 ans converti au Macbook (customisé en bois).

Depuis, plus de 22 certifications dans le domaines du digital obtenues pour rester connecté. Maintenant, quincado, j’accompagne des entreprises dans l’optimisation de leur productivité par l’intégration de solutions digitales existantes ou des sur-mesure.

Je partage mes connaissances en marketing digital pour former des étudiants en BTS et Bachelor, ainsi que des professionnels de tout âge.

Toujours passionné (d’aucun diront que je ne travaille pas), je prend plaisir à découvrir les possibilités des innovations pour rendre le monde plus fun à défaut de meilleur (je rivalise pas avec les Miss).

Avec l’arrivée des objets connectés, la 5G et les enceintes vocales(auteur du premier Guide Amazon Echo lors de son lancement en France), je partage sur ce blog mes tests, découvertes et avis.

Au plaisir d’échanger dans les commentaires des articles, en me contactant ou sur la page Facebook Stylistme.com.

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Looking far away in order to act as closely as possible. Share and engage team. Augmented human by digital power. Works well under pressure and multitasks in order to achieve goals to deadlines.

Core qualifications

  • Digital marketing strategy and data analysis (customer journey, persona)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  •  Understanding of the potential audience to deliver the right message during the customer journey on the right channels
    • Paid media campaign (SEA, SMA, sponsorships, Display)
    • Owned media (SEO, SMO, ASO, Advocacy, Content optimization, creation and curation)
    • Earned media (influencer relations, chatbot, online helpdesk)
  • Skills with latest digital marketing technology tools and platforms
  • Digital project management  with good attention to detail and accuracy
  • Team leader (coaching and affiliative)

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3 jobs passions in one guy

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1. Digital Marketing Consultant

Digital Strategy: Identifying digital business goals and KPI
• Grow brand awareness (reach and engagement)
• Increase lead generation and Online Sales
• Improve productivity

Understand the situation at hand and predicting
• Competitor, new entrants and substitutes
• Proactive et Predictive Analytics to anticipate and better solve customers’ problems: Data Management Platform (Media & CRM)
• Communicating through a crisis

Push digital boundaries to delight customer journey: digital roadmap
• Leading innovative digital projects in cooperation with BU, IT and legal.
• Target audience
• Create persona using web analytics data
• Customer journey mapping

Choose relevant channels, progressive profiling with automation on cross channels,
• Social networks (content, SMO, sponsoring) – Facebook exchange, Hootsuit
• SEO (Google Search, vocal search, mobile search) – Google Analytics
• SEA (retargeting, affiliate marketing, partnerships) – Google Adwords
• Emailing, automation campaign, behavior email
• Online events and interactive offline events
• Chatbot
• Internet of Things
• Select and optimize relevant content
• Predictive trend analysis
• Content curation
• Planning content calendar
• Make a better user experience: the right content, at the right time, through the right channel
• Website, mobile app, software (including design, content and functionality)
• Analytics, heatmap, AB Testing, survey and feedback – Lucky orange

Facilitated data interchange and best practices
• Ability to lead, mentor and coach team members whilst also working closely with outsourced tech support.
• Project manager and team player, embracing a collaborative, positive and structured way of working

 

2. Digital Marketing Trainer (le prof)

3. Blogger on IoT (night)

  • More than 400 posts published (similar to a 2500 pages book) with reviews,  tutos and answer to readers on Stylistme.com
  • 1 500 000 page views, 800 000 users per year (mid 2018 to mid 2019)

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Marketing Digital Certifications

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Marketing Digital Certifications

  1. Apprenez à créer votre site web avec HTML et CSS3
  2. Comprendre le web
  3. Réussir sa campagne d’e-mailing avec MailChimp
  4. Lancez une campagne de publicité avec Google AdWords
  5. Apprenez à bien cadrer un projet multimédia
  6. Découvrez les solutions CMS
  7. Initiez-vous au marketing digital
  8. Initiez-vous au design thinking
  9. Améliorez l’impact de vos présentations
  10. Le commerce omnicanal pour transformer la relation client
  11. Créer votre site professionnel avec WordPress
  12. Les bases de la gestion de projet
  13. Travailler en mode collaboratif au quotidien
  14. Repérer la résistance à la transformation digitale
  15. Comment le modèle économique des entreprises se bouleverse pour aller vers de nouveaux clients
  16. Gérer son identité numérique
  17. Se mettre en posture de partage
  18. Le Big Data transforme ma vie et celle des entreprises
  19. Le machine learning est-il l’avenir de l’Homme ?
  20. Participer à l’émergence de l’économie de partage
  21. Développer sa posture d’ouverture
  22. Intégrer des postures de responsabilité et d’organisation

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Expérience professionnelle marketing digital

  • Plus de 25 ans d’expérience, directeur d’agences bancaires, directeur marketing, consultant, formateur

Secteurs d’activité – clients – employeurs

  • banques (Caisse d’Epargne, Saccef, Bear Stearns)
  • entreprises du BTP, fédérations, énergéticiens (SynerCiel, Futura Internationale, FFB, EDF)
  • industrie (Faac)
  • startups technologiques (Rénovation Plaisir Energie, I of Me)
  • collectivités territoriales (région Poitou Charentes)
  • écoles supérieures

Formation

  • Master Marketing (Icoges)
  • Gestion de projet (Centrale Lille)

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